Press Release Instructions

Personal Pitch!

You have been selected as the PR representative for your group and your task is to write a multi-paragraph press release for your product.  You will write it in a formal essay form with an introduction (which should have an engaging hook), body paragraphs, and conclusion.

Your goal is to describe your product, your target audience, and the practice applications of your product.  Be sure to include a detailed description of the chemistry applied in your project.

Your secondary goal is to persuade investors to contribute capital to your project.

Of course, you will write in your most professional tone and uphold the conventions of Standard American English.